Email & Social Sync

Overview

SyncCMS can automatically distribute your content beyond your site:

• Email Newsletter: send content to your users by email, using automation rules and HTML templates
• Social Channels: post content to connected social accounts (Facebook, X, Instagram, TikTok, LinkedIn) and send mobile push notifications (Firebase Cloud Messaging and Apple Push Notifications)

Both are found under Content in the sidebar, and both work the same way: you define Automation Rules that select content and control when and to whom it is sent.

Email Newsletter

The Email Newsletter dashboard shows your recent automation rules and the last synced newsletters.

Create an email template

Templates define the HTML wrapper of your newsletters. Go to Email Templates and click New Email Template:

1. Set the Project, Name, and toggle Enable.
2. Write your HTML in the editor. Use {{content}} as the placeholder where the selected content will be inserted.
3. Click Save Changes.

Create an automation rule

Go to Automation Rules and click New Automation Rule:

Section	Fields
Basic	Project, Rule Name, Enable
Content Rules	Content Selection (Popular Content, Specific Tags, or Personal Interests), Tags (when using Specific Tags), Content Recency (number of days or weeks)
Schedule Rules	Schedule Type (Automatic Frequency or Manual), Frequency (days or weeks), Post Per Day
User Targeting	Filter which users receive the newsletter

User Targeting is a condition builder: choose a user field, an operator, and a value ("When [field] [operator] [value]"). Use + Add condition and + Add Group to combine conditions with AND/OR logic.

Test a rule

Click Test Email Newsletter on the Automation Rules page, choose the Project and Content, enter your Email address, and click Test. The rendered newsletter is sent to that address.

Monitor sent newsletters

The Email Newsletter Content page lists the newsletters that have been sent or synced.

Social Channels

The Social Channels dashboard shows your recent sync rules and the last synced posts, along with the connected social accounts.

Prerequisite: connect your accounts

Social sync posts through accounts connected under Connect > Social Accounts (Facebook, X, Instagram, TikTok, LinkedIn). Push notifications require Firebase Cloud Messaging or Apple to be configured under Connect. See Connect Integrations.

Create an automation rule

Go to Automation Rules under Social Channels and click New Automation Rule:

1. Basic: set the Project and Rule Name, toggle Enable, and select the target Social Channels and/or Mobile Push Channels (FCM, APN). Only connected accounts are available.
2. Content Rules: choose the Content Selection (Popular Content or Specific Tags), the Tags if applicable, and the Content Recency.
3. Schedule Rules: choose the Schedule Type — Automatic Frequency (with a frequency in days or weeks) or Specific Time (with a time picker) — and set Post Per Day.
4. User Targeting (only when FCM or APN is selected): build conditions to filter which users receive the push notification, using the same condition builder as email rules.
5. Click Save Changes.

Once enabled, the rule automatically posts matching content to the selected channels on schedule.

Monitor synced posts

The Content page under Social Channels lists the posts that have been synced to your channels.

Email vs. Social at a glance

	Email Newsletter	Social Channels
Channels	Email	Facebook, X, Instagram, TikTok, LinkedIn, FCM, APN
Templates	HTML template with {{content}}	Not needed
Content selection	Popular, Specific Tags, Personal Interests	Popular, Specific Tags
Schedule	Automatic Frequency or Manual	Automatic Frequency or Specific Time
User targeting	Always available	Push channels (FCM/APN) only
Testing	Test Email Newsletter page	—